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Hangouts is a café for friends who stay a little longer. The brand had to feel energetic, social and instantly recognisable on takeaway packaging.
We designed a chunky, retro-inspired badge in bright orange with ornamental detailing, then took it straight onto takeaway essentials – coffee cups and a branded cup holder – so the brand travels wherever the customers go.
A complete, consistent system – designed to work in the real world, from screen to shelf.