Asokan Thanga Maaligai

Asokan Thanga Maaligai sells gold, silver and diamond jewellery. They wanted an identity that felt premium but approachable – something that works as well on a shop sign as it does on a gift box.

We built the identity around a graceful peacock-inspired monogram in a warm magenta-to-violet gradient, paired with a clean serif wordmark. The system extends naturally into retail packaging: shopping bags and gift boxes in blush tones that let the mark stand out and make every purchase feel like a present.